Facebook™ Marketing & Advertising For Corporations

Corporate Facebook™ Ads Strategies

Facebook or LinkedIn?

We often hear that corporations spend all their time on LinkedIn developing contacts and connecting. This is great! You absolutely should be doing that. Leads gathered on LinkedIn are highly likely to convert.
But if you leave Facebook out of the equation, you are missing a key element in deepening the relationships further, reaching your contacts while they are reading articles, listening to podcasts, or checking their Facebook notifications.
It has also been proven that lead generation with Facebook ads costs 10 times less than LinkedIn ads.
This is why we prefer a combined approach that includes LinkedIn marketing and Facebook advertising, especially when you want to stay top of mind with your content marketing pieces that you work so hard to create. 

Relevant Statistics

Hubspot Marketing Statistics, 2019

Globally, there are over 2.38 billion monthly active users on Facebook.

LinkedIn has 562 million members.

1.56 billion active users log onto Facebook every day.

The average Facebook user logs in 17 times per day.

40% of LinkedIn members visit the professional social network each day.

The average LinkedIn user spends 17 minutes on the site per month.

74% of people say they use Facebook for professional purposes.

Around 43%  of US adults get news from Facebook. 

CEOs on LinkedIn have an average of 930 connections.

39% of the 500 million LinkedIn users are paying for a premium account.

"Sally turns “LIKES” into dollars. At trade shows, our social media traffic shows up as real people – qualified buyers – entering our booth!"

Robert Hendrick
CEO of Rail Yard Studios

"I've participated in tons of Facebook Training and there always seems to be something else that could be offered to make the targeting a bit more specific and clear. Quite recently I was awed by a training Sally presented on this topic. What she provided was so clear and specific that it lifted a part of the mystery of not only targeting my ads but also in selecting the appropriate images for the design. I'm definitely putting this in place and will come back and update how it worked for my business."

Dr. Gwen Smith

"Loved your one on one touch, personal service, available anytime, willing to share, knowledge, skills, candidness, friendly, hands on, working alongside of the business owners, sharing your network and helping the business owners to market their business for maximum exposure."

The Virtual CFO

"Sally, thank you for the individual guidance, instruction, and mentoring you graciously extended to me through your school and business. Your honest, candid, professional advice, resources, and tools have been priceless for helping me learn the behind the scenes strategies and systems for moving my coaching practice forward. Thank you again!"

Kelli Peeples Saginak, PhD

"Sally’s step-by-step training and coaching is exactly what my clients need to get set up online fast and that’s why I send them to her courses and trainings with full confidence! She takes the mystery out of online funnels, social media set up and strategy like no other!"

Jessica Riverson
CEO of Permission to Charge™

Content Marketing

If you want to be considered to be the right solution or on the leading edge in your industry, you must produce content on a regular basis that allows you to connect with your audience, to show your authority, and to convince you're the right one to do business with. 
In today's digital marketing arena, this means blogging, posting on Facebook, producing articles and posts on LinkedIn, and having an email marketing strategy.
Posting and emailing randomly without a strategic and consistent plan is not worth very much in the news feeds of our social media. It is important to know what to do with followers and connections once they've engaged with your content to take your relationship to the next level or to finally close that deal you've been working on.

Marketing Key Elements and Advantages to Facebook™ Advertising

The following dropdown boxes outline some of the key elements you want to put into your content marketing plan on a consistent basis.

With more people seeing ads via mobile versus desktop, Facebook's audience networks of publishers and apps is where you want to be. Competing against Google AdSense and AdMob, Facebook Audience Networks is key to getting seen while people are using their cell phones.

Check out this list of available categories and sites (over 60,000) to advertise on using Facebook:

  • Action
  • Adventure
  • Arcade
  • Art & Design
  • Auto & Vehicles
  • Beauty
  • Books & Reference
  • Business - Business Insider, Fox Business, Business Today, Forbes, et al.
  • Catalogs
  • Communication - HelloTalk, TextMe, et al.
  • Dating - Tinder, et al.
  • Education
  • Entertainment - Univision, Pandora.TV, et al.
  • Finance - Stock apps, et al.
  • Food & Drink
  • Games - Rovio, Gogii, et al.
  • Health & Fitness
  • House & Home
  • Lifestyle - Bored Panda, HuffPost, et al.
  • Maps & Navigation
  • Media & Video
  • Medical
  • Music & Audio - Shazam, et al.
  • News
  • Parenting
  • Photo & Video
  • Podcast
  • Productivity
  • Reference
  • Shopping
  • Social Networking
  • Sports - FoxSports, USA Today Sports, et al.
  • Strategy
  • Travel
  • Trivia
  • Utility - 360 Security, McAfee Anti-virus, et al.
  • Weather

These days, it's fairly easy to identify the right people within an organization based on their job titles, but expanding into new markets takes some research:

  • You must know the characteristics of the people you're targeting in order to start a conversation.
  • Facebook allows you to prospect en mass, rather than having to narrow down to single individuals.
  • Retargeting aspects of Facebook advertising give you the opportunity to continue conversations without having to email too much or make too many phone calls.

With Facebook advertising, you have the ability to geo-fence the area you're visiting and pinpoint attendees at conferences. This helps to:

  • Draw traffic to your booth
  • Lead attendees where you want them to go
  • Get creative with giveaways
  • Spread the word about your business

Facebook is so amazing at pushing out content to your audience, that you can develop strategies that start at $1 per day.

  • Raise brand awareness to thousands of people in a short amount time with shareable content.
  • Grow authority and get new leads in the marketplace with your amazing content.
  • Retarget those who are deep in your digital space into those deal-closing calls or optimized online shopping carts.

Blogging is how we get found faster in Google search. This method of content marketing is key to growing authority in your industry and gaining true fans of your products and services.

You need to know:

  • How to blog
  • What to blog
  • How to drive traffic to your blog
  • How to advertise your blog

Your email list is a golden opportunity, not just because you can email your contacts:

  • Use email to connect with key players on LinkedIn.
  • Grow your followers on Facebook by connecting your email list to your business page.
  • Create email audiences that you can advertise to with Facebook ads.

Not only should you grow your email list, you should know how to segment it for these reasons:

  • To understand who is paying attention to your emails,
  • To know what information is important to them, and
  • To get more visitors to your website.

Discover the Possibilities

Understand what you're doing and how it aligns with your budget.💰
Get in front of the right people that you need to know (or who needs to know you).🌎
Get clear on your top goals for marketing online.🎯

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